Distribution & Economics
Research Brief · 2026
The Total Cost of Distribution: Direct vs. Intermediated Mix in Asia Pacific
A structured economic evaluation of net RevPAR outcomes across direct brand booking, metasearch bidding channels, and OTA commission schedules. Examining wholesale rate leakage governance, net contribution per channel, and customer ownership retention.
OTA Economics
Net RevPAR
Wholesale Governance
Direct Booking
AI & Discovery
Analysis Brief · 2026
AI Agents and Travel Search: How Synthetic Engines Disrupt Metasearch & OTAs
Analyzing the structural shift from pay-per-click metasearch engines and ten blue links toward synthetic answer engines, multimodal assistants, and autonomous booking agents in leisure and corporate travel planning.
AEO / GEO
AI Search
Agentic Booking
Metasearch Disruption
MarTech & Platforms
Technical Architecture · 2026
The Single Guest Profile: CDP Architecture and Loyalty Economics
Evaluating the technical requirements and economic hurdles in unifying property management systems (PMS), booking engines, and marketing automation data for multi-property and independent hotel groups.
CDP Architecture
PMS Integration
Customer Lifetime Value
Loyalty Models
Capital & Strategy
Executive Brief · 2026
Asset-Light Brands vs. Owner Returns: Capital Allocation in Hotel Tech Investments
Reviewing public hotel company financial reports, brand franchise fee structures, and the commercial friction between brand technology mandates and real estate asset owner return on invested capital (ROIC).
Capital Allocation
Earnings Analysis
Brand Franchise Models
ROIC